Working on environmentally friendly building design has taught me to appreciate just how difficult it is to design a greener building or home. It has also proven what I’ve suspected for a long time; how affordable and simple some of the solutions can be.
With so many corporations claiming their products are ‘green’, there is a definite need for certification. Already as it is, so many products are advertised as ‘green’, ‘eco’ or ‘environmentally friendly’. However, most of them are hardly good for the environment. Sadly, property projects are the same. I was at a property expo recently and was surprised to see how many properties were being marketed as green or environmentally friendly but upon closer inspection, there wasn’t much to it. Most had just solar water heaters thrown in and some double glazing. Some were by large property developers who are heavily promoting themselves as green developers. I was quite shocked to say the least.
With so much ‘green wash’ to sift through, there is a definite need for certification and I feel this should apply to all products and not just the built environment. Otherwise how are we to tell what is for real and what is just clever (and deceiving) marketing?
However, I don’t exactly agree with how certification is generally done. More about this in my next post.